As 2018 draws to a close, while predictions vary, one thing is certain, business leaders will face rapid changes and uncertainty that put their decision-making skills to the test. If you want to be disruptive, let’s take a look at some business strategies to shake things up and drive toward unprecedented success.
1.Make sure your mobile shopping experience is well optimized
The smartphone industry in India is a booming market with 36% of all mobile users are expected to own a smartphone by 2018. Forrester data also indicates that by the end of 2018, mobile commerce will account for as much as $500 billion in online sales around the globe. This means optimization of the mobile shopping experience is more important than ever. Now is the time to devote resources to a mobile-friendly website and the development of a simple, fast mobile checkout process to ensure you’re accommodating buyers who are shopping on the go.
2.Make sure your processes accommodate digital wallets
There’s another key facet of modern online shopping to consider as well: payment methods. As customers continue to adopt digital wallets like Paytm and MobiKwik, there’s a real opportunity at stake. By adding digital wallets as payment methods to an online store, retailers can speed up the checkout process, as payment details are automatically entered and securely stored. A faster, simpler checkout means fewer opportunities for a buyer to get frustrated and leave your site before completing the transaction.
3.Make sure you create seamless experiences across devices
As today’s shoppers hop from physical store to smartphone to desktop to tablet, there’s a growing need for the production of seamless experiences across these different touch points. Dubbed “omnichannel retail” by some, this means that no matter where customers are interacting with a brand, the overall experience is the same.
These tips are just a tipping point for your 2018 business strategy. Your odds of success in the online marketplace in the following years are today better than ever. In an earlier article, I’ve spoken about digital marketing strategies you ought to bear in mind for 2018. Take a look and good luck!