Customer experience is something any brand communicates and expands. E-commerce stores continue to make their customers shop from them continuously. Customer experiences always boost the conversion rate. Here are some

Artificial Intelligence is slowly making its way into our daily lives, with chatbots and voice assistants popping up. However, businesses have been slower to adopt AI and use it as

With all this potential for growth, it has now become almost essential for brands to establish themselves online, leaving a digital footprint of their own on the world wide web.

Times are changing, instead of investing in traditional investments like banking and properties, alternative investment have become the new norm. With the universe of alternative investments burgeoning, due exposure has

Our present Modi government has made a lot of news headlines for their various wide-ranged and revolutionary schemes and programmes, which aims to improve financial inclusion, job availability, equal education

When AI was first conceptualised, none could have predicted the extent of its impact. Across all industries and sectors, AI is making its presence felt. In financial field, AI has

What is ICO? What is ICO? Before ICO, companies and corporates usually secure their funding though angel investors and venture capitalists. However, there is something at stake here for this

Gone were the days where banks operated from brick-and-mortar office. Now people bank through mobile and web experiences. Banking As A Service BAAS extends banking service to those who are

The ‘smartphones boom’ has seen the proliferation of mobile devices, across all walks of life in various countries, and India is not an exception. Its inclusion has become so evident

Blockchain has grown leaps and bounds since its inception. It has been implemented across various industries and research and test trials are conducted to enhance its implementation even further. Its

As per Doug Conant, CEO of the Campbell Soup Company, “To win in the marketplace you must first win in the workplace.” go As per Doug Conant, CEO of the

As American actor Max Carver says, “Empathy is the starting point for creating a community and taking action. It’s the impetus for creating change.” I have always strongly believed that

new technology The entrepreneurs today are smart, they know to avoid the common mistakes. However, small business leaders have often felt left behind by the growing acceptance of analytics, fearing

With so much hype around the need for digital upgrade, it's surprising that a recent global survey revealed only 8% of enterprises consider themselves truly digitally transformed and 23% are

A new report predicts that by 2030, as many as 800 million jobs could be lost worldwide to automation. The study, compiled by the McKinsey Global Institute, says that advances in

On any given day, I have a ton of emails to open every morning before getting to work. Some are important, but most are junk telling me about a sale,

From sarcastic and brilliant Siri to Tesla’s self-driving cars to Google AI that can learn video games in mere hours, Artificial Intelligence is revolutionizing industries one by one. The next

Being on trend no longer guarantees sales and profitability in the fashion sector. In minutes, consumers can spot, own, and share a trend on social media, from any corner of the

]I might be a little biased, but I believe in the power of a content marketing strategy to bring in new customers, educate users, drive revenue and help build a

Artificial Intelligence or what’s known as AI is making news every day. As I go through the recent advancements being made in the field, I wonder what does our future

Your consumers are the ones who run the business. If you expect them to be loyal, you need to connect with them at the personal level. I believe in this

When it comes to digital, there’s a lot that’s being written and spoken about. What interests me is the tech front of the digital that’s set to alter the course

Everyone needs a helping hand when stuck. As a mentor and mentee myself, I know how it feels like when there is someone to show the right path. And I

There’s a saying by Robert Griffin III where he says, “Hard work pays off – hard work beats talent any day, but if you’re talented and work hard, it’s hard

Across the globe, elite schools are hurrying to establish entrepreneurship classes. Businessmen and academicians are writing business self-help books that are selling like hot cakes. What is all this leading

When customers or employees look at my website, logo, pamphlet or storefront, what do they see? Every aspect of my company says something about who we are and what we

Before every article we add this one line – Digital marketing is rapidly changing because the industry is altering at a rapid pace. It only takes a few months for

Speaker, author and mentor Bob Proctor A mentor is someone who sees more talent and ability within you, than you see in yourself, and helps bring it out of you.

“Take risks in your life. If you win, you can lead! If you lose, you can guide!” ~ Swami Vivekananda go right here “Take risks in your life. If you

One thing is certain, 2018 is going to be the age of customer centricity. As experience increasingly becomes the biggest driver of digital transformation and marketing strategy, your strategy should