Digital Marketing

Banking as a Service in Real Time Digital Banking

Gone were the days where banks operated from brick-and-mortar office. Now people bank through mobile and web experiences. Banking As A Service BAAS extends banking service to those who are in favour...

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Analytics: Why it matters?

new technology The entrepreneurs today are smart, they know to avoid the common mistakes. However, small business leaders have often felt left behind by the growing acceptance of analytics, fearing...

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Digital Transformation: A guide for Dummies

With so much hype around the need for digital upgrade, it’s surprising that a recent global survey revealed only 8% of enterprises consider themselves truly digitally transformed and 23% are...

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How AI Is Revolutionizing Digital Marketing

From sarcastic and brilliant Siri to Tesla’s self-driving cars to Google AI that can learn video games in mere hours, Artificial Intelligence is revolutionizing industries one by one. The next...

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Personalization in marketing – Why it’s more than what meets the eye?

Your consumers are the ones who run the business. If you expect them to be loyal, you need to connect with them at the personal level. I believe in this ideology and ensure to instill this value in...

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2018 Digital Marketing Challenges & How To Overcome Them?

Before every article we add this one line – Digital marketing is rapidly changing because the industry is altering at a rapid pace. It only takes a few months for a once essential resource to be...

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Confessions Of A Digital Marketing Consultant – Digital Marketing Trends For 2018

One thing is certain, 2018 is going to be the age of customer centricity. As experience increasingly becomes the biggest driver of digital transformation and marketing strategy, your strategy should...

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