Dr. Somdutta Singh

E-commerce Entrepreneur | Angel Investor |
Bestselling Author | Philanthropist | Global Citizen


Swami Vivekananda has rightly said, “Whatever you think that you will be. If you think yourself weak, weak you will be; if you think yourself strong, you will be.”

Hey, I am Som...

My name, pronounced Shom means ‘Born out of a ray of the Sun.’

I am an E-commerce entrepreneur, angel investor, best-selling author, philanthropist, Hindustani classical singer & globe trotter!

But, first, I am a passionate go-getter who believes in karma and live my life by the principle – Treat people the way YOU want to be treated.

सुखस्य मूलं धर्म:। धर्मस्य मूलं अर्थ:। अर्थस्य मूलं राज्स्य ~ चाणक्य


Sukhasya Moolam Dharmam | Dharmasya Moolam Artham | Arthasya Moolam Rajyam ~ Chanakya

– Happiness is centered around righteousness & ethics, embedded in the way of life.

– Artha is not money, it is our relationships and core value systems on which we thrive, grow and sustain.

– This artha will help you build an empire, the legacy you will leave behind.

Milestones of Dr. Somdutta


With only a few hundred rupees in my pocket, I escaped home to study management in Bangalore.

I travelled to the US to pursue higher studies. This was the start of a meteoric climb to the top.

I was recruited into one of the most renowned software organizations in the world. 

I returned to my homeland and started my first business, Unspun Group, an ad-tech firm.  I had laid the groundwork for my entrepreneurial journey.

I founded IRA – House of Designers, a crowdsourced multimillion-dollar fashion label for e-commerce and retail.

My first two ventures were successfully acquired. Soon after, Assiduus Global, the world’s leading AI-powered cross-border E-commerce Accelerator and my third entrepreneurial venture was born. 

  • Woman Entrepreneur of the Year

    Award by Indian Achievers Forum in association with Ministry of Electronics and Information Technology

  • Indian Achiever Atmanirbhar Bharat Award

  • Impact Entrepreneur Award

    For Social Innovation by IEEE–UN Women, London

  • Mentor of the Year Award

    By Government of Andhra Pradesh

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My Blogs

Best ways to enhance eCommerce business

Customer experience is something any brand communicates and expands. E-commerce stores continue to make their customers shop from them continuously. Customer experiences always boost the conversion rate. Here are some

October 28, 2022

Why should entrepreneurs use AI to run a business efficiently?

Artificial Intelligence is slowly making its way into our daily lives, with chatbots and voice assistants popping up. However, businesses have been slower to adopt AI and use it as

October 10, 2022

The Future of the Ecommerce Industry in India

With all this potential for growth, it has now become almost essential for brands to establish themselves online, leaving a digital footprint of their own on the world wide web.

May 18, 2022

Is Investing in Alternative Investments a right choice?

Times are changing, instead of investing in traditional investments like banking and properties, alternative investment have become the new norm. With the universe of alternative investments burgeoning, due exposure has

March 7, 2019

Financial Inclusion for Women in India

Our present Modi government has made a lot of news headlines for their various wide-ranged and revolutionary schemes and programmes, which aims to improve financial inclusion, job availability, equal education

February 28, 2019

How AI is revitalising the Financial sector

When AI was first conceptualised, none could have predicted the extent of its impact. Across all industries and sectors, AI is making its presence felt. In financial field, AI has

December 14, 2018

Why should you invest in a Fintech ICO?

What is ICO? What is ICO? Before ICO, companies and corporates usually secure their funding though angel investors and venture capitalists. However, there is something at stake here for this

November 27, 2018

Banking as a Service in Real Time Digital Banking

Gone were the days where banks operated from brick-and-mortar office. Now people bank through mobile and web experiences. Banking As A Service BAAS extends banking service to those who are

November 22, 2018

Can Mobile Banking be employed as a tool for Financial Inclusion in India

The ‘smartphones boom’ has seen the proliferation of mobile devices, across all walks of life in various countries, and India is not an exception. Its inclusion has become so evident

November 17, 2018

Challenges hindering Blockchain Mass Adoption

Blockchain has grown leaps and bounds since its inception. It has been implemented across various industries and research and test trials are conducted to enhance its implementation even further. Its

November 14, 2018

The Digital Age has changed Employee Engagement. Here’s how

As per Doug Conant, CEO of the Campbell Soup Company, “To win in the marketplace you must first win in the workplace.” go As per Doug Conant, CEO of the

May 19, 2018

Leadership Tool: Empathy in the Workplace

As American actor Max Carver says, “Empathy is the starting point for creating a community and taking action. It’s the impetus for creating change.” I have always strongly believed that

May 14, 2018

Analytics: Why it matters?

new technology The entrepreneurs today are smart, they know to avoid the common mistakes. However, small business leaders have often felt left behind by the growing acceptance of analytics, fearing

May 11, 2018

Digital Transformation: A guide for Dummies

With so much hype around the need for digital upgrade, it's surprising that a recent global survey revealed only 8% of enterprises consider themselves truly digitally transformed and 23% are

May 7, 2018

How will Automation affect Jobs, Skills and Wages?

A new report predicts that by 2030, as many as 800 million jobs could be lost worldwide to automation. The study, compiled by the McKinsey Global Institute, says that advances in

April 11, 2018

Why create a Newsletter?

On any given day, I have a ton of emails to open every morning before getting to work. Some are important, but most are junk telling me about a sale,

April 9, 2018

How AI Is Revolutionizing Digital Marketing

From sarcastic and brilliant Siri to Tesla’s self-driving cars to Google AI that can learn video games in mere hours, Artificial Intelligence is revolutionizing industries one by one. The next

March 30, 2018

Using Data Analytics & Consumer Insights To Stir Today’s Fashion Consumer

Being on trend no longer guarantees sales and profitability in the fashion sector. In minutes, consumers can spot, own, and share a trend on social media, from any corner of the

March 16, 2018

Building a flawless Content Marketing Strategy

]I might be a little biased, but I believe in the power of a content marketing strategy to bring in new customers, educate users, drive revenue and help build a

March 12, 2018

India’s AI industry – Why is talent crunch such a spoiler?

Artificial Intelligence or what’s known as AI is making news every day. As I go through the recent advancements being made in the field, I wonder what does our future

February 26, 2018

Personalization in marketing – Why it’s more than what meets the eye?

Your consumers are the ones who run the business. If you expect them to be loyal, you need to connect with them at the personal level. I believe in this

February 22, 2018

Digital Technology: The Internet’s Newest Frontier

When it comes to digital, there’s a lot that’s being written and spoken about. What interests me is the tech front of the digital that’s set to alter the course

February 21, 2018

Role of the mentor

Everyone needs a helping hand when stuck. As a mentor and mentee myself, I know how it feels like when there is someone to show the right path. And I

February 20, 2018

What pays off – Hard-work or talent?

There’s a saying by Robert Griffin III where he says, “Hard work pays off – hard work beats talent any day, but if you’re talented and work hard, it’s hard

January 15, 2018

Can Entrepreneurship Be Taught?

Across the globe, elite schools are hurrying to establish entrepreneurship classes. Businessmen and academicians are writing business self-help books that are selling like hot cakes. What is all this leading

January 12, 2018

The Art Of Branding And Why It Matters?

When customers or employees look at my website, logo, pamphlet or storefront, what do they see? Every aspect of my company says something about who we are and what we

January 10, 2018

2018 Digital Marketing Challenges & How To Overcome Them?

Before every article we add this one line – Digital marketing is rapidly changing because the industry is altering at a rapid pace. It only takes a few months for

January 5, 2018

What Are Mentees Looking At In A Mentor In 2018?

Speaker, author and mentor Bob Proctor A mentor is someone who sees more talent and ability within you, than you see in yourself, and helps bring it out of you.

December 22, 2017

Women Entrepreneurs, Their Secrets To Success! Here Are Mine.

“Take risks in your life. If you win, you can lead! If you lose, you can guide!” ~ Swami Vivekananda go right here “Take risks in your life. If you

December 20, 2017

Confessions Of A Digital Marketing Consultant – Digital Marketing Trends For 2018

One thing is certain, 2018 is going to be the age of customer centricity. As experience increasingly becomes the biggest driver of digital transformation and marketing strategy, your strategy should

December 20, 2017
Stories from new India - Dr. Somdutta Singh Book

Latest Publications

Stories From New India:

Policies, Hope And Change

“Stories from New India: Policies, Hope and Change” narrates stories from across India that resonate with the very soul of this nation, including stories that have taken me across the length and breadth of India, reflecting what India truly stands for.


StrongHer VC


Business World






business awards conferred

I am determined to succeed. I never quit. I dream ridiculously big.

Afterall, there is no limit to what you can dream right?


I am laser-focused on my goals. I am grateful every moment for the life I have, for the opportunities as well as the adversities. I love playing my piano, singing, combat training and kickboxing, reading and traveling the world.

I am determined to succeed. I never quit. I dream ridiculously big.

Afterall, there is no limit to what you can dream right?


I am laser-focused on my goals. I am grateful every moment for the life I have, for the opportunities as well as the adversities. I love playing my piano, singing, combat training and kickboxing, reading and traveling the world.

Let’s Talk  »


I will help you and your business scale

to greater heights.

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