The Digital Age has changed Employee Engagement. Here’s how


As per Doug Conant, CEO of the Campbell Soup Company, “To win in the marketplace you must first win in the workplace.”

In my experience, I have figured distracted employees are often less engaged, and much less productive. In fact the recent study states, 60% or less of work time is spent productively. That doesn’t leave much of the day to fully immerse oneself with work.

It all depends on how committed and motivated an employee is toward the work. Based on the survey it is found that employees with higher engagement levels are 20-25% more productive. Time and time again, research shows how valuable higher employee engagement is, and companies are striving to keep their workers engaged in the hopes that they stay longer and do better work.

In this blog, we will focus on the impact Digital Age has on employee engagement.

If you are wondering, how has all of this technology impacted employee engagement?  

Different Forms of Communication

With the technological advancement, it’s easier than ever to get in touch with someone, share information between co-workers, and collaborate from anywhere.

While this sounds good on paper, simply having more communication doesn’t necessarily mean engagement is higher. Information is often siloed, and 74% of employees feel like they’re missing out on important information like the company news.

Finding the right tool can be termed to be the biggest challenges when it comes to internal communication. Slack, Instagram, Skype, and texting are some of the more prominent inventions of the Digital Age, and communication needs to involve those. In fact, 55% of employees said they would feel more informed and engaged if they could communicate using a mobile app. This means communication doesn’t stop at a desk monitor, but rather goes straight to the employee themselves, no matter where they are. This way you can make your employee feel more important and keep them engaged.

Feedback Loop

It all started with the customer feedback. To realize that employee feedback is also crucial for the growth of the business.

Feedback has been shown to have an impact, and now the majority of employees would like to give feedback weekly, or even daily. Constant feedback provides a clear purpose for an organization. For example, more feedback has revealed that Millennials deeply covet career growth and professional development, in turn, companies have strategized new ways to incorporate these aspirations.

HR has more ideas for engagement activities, learning opportunities, and work perks to offer in order to entice and keep all generations around. While it’s impossible to make every single employee happy, it is possible to make many employees much happier through utilizing valuable feedback.

Work and Leisure

Being able to contact someone 24/7, or work from anywhere in the world has certainly blurred the lines between work and leisure time. You can now take a video call from your vacation or send a work email or ping randomly at midnight or whenever a work thought crosses your mind. The Digital Age has made it easier to be a workaholic, but a workaholic with more flexibility.

Newer technologies, hot spots, and Wi-Fi make work easier to access. In more recent times, employees find themselves working during leisure time, and often without extra pay. This is not because they are forced to, but employees that are genuinely interested in their jobs, or more engaged, tend to work extra in their free time.

As employers continue to focus on improving employee engagement, new platforms are developed to help support them. But, while human interaction will never be fully replaced by technology, the way in which companies listen and respond to their employees has been transformed forever. And hopefully for the better.

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